Apple Music for Artists Comes Out of Beta
Apple Music for Artists is finally out of beta, launching with an iOS app and a new feature including Shazam data.
Apple initially released its Apple Music for Artists feature in mid-2018. In the arena of analytics, Apple Music has been criticized for taking so long to catch up to Spotify. It launched its Spotify for Artists application much earlier, or even SoundCloud, which released its SoundCloud Pulse app in 2017.
Well, the artist feature is finally available on a broader scale, giving artists valuable insight into their releases’ performance on Apple Music. The brand-new iOS app (the beta was only available on desktop) features a streamlined appearance, a comprehensive breakdown of track performance including milestone notifications (for example, “’Your Song’ hit 1000 all-time plays”), improvements on existing features, and – perhaps most interestingly – data from Shazam.
Shazam is an app developed by Apple that can identify music playing near the user, making music discovery easier for listeners. Data from Shazam may help artists understand which of their songs are most ear-catching to listeners that are unfamiliar with their music.